Welcome to CBRA


Established in 2013, the Consumer Brand Relationship Association (CBRA) is the world's leading network for practitioners and academics interested in the study of the relationships consumers have with brands. The purpose is to promote this field, advance knowledge, facilitate the exchange of information, and encourage collaboration. 

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Announcements

  • The Global Consumer Brand Relationships (GCBR) Summit, which is the world’s ...

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  • 18-20 May 2017, Porto, Portugal.The International Consumer Brand Relationships (ICBR ...

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