Founders


Marc Fetscherin
International Business Department, Rollins College, USA

Marc Fetscherin is an Associate Professor at Rollins College, Florida, USA. He holds a Master's degree from the University of Lausanne (HEC) as well as from the London School of Economics (LSE), a Ph.D. from the University of Bern and was a Post-Doc at Harvard University. Previous his academic career, he was the CEO of Bonfort S.A., a small Swiss luxury company, as well as consultant for McKinsey & Company. He is the founder and organizer of the International Consumer Brand Relationships Conference (www.consumer-brand-relationships.org). His work has been published in the Harvard Business Review, International Journal of Market Research, Journal of Business Research, Journal of Consumer Marketing, International Marketing Review, European Journal of Marketing, Journal of Product and Brand Management, or Journal of Brand Management among others . His most recent co-edited book is "Consumer Brand Relationships: Theory and Practice" (2012) and “Consumer Brand Relationships: Meaning, Measuring, Managing” (2015).

Euler Alves Brandão
President of Stetik Group, Brazil

He is the founder, partner and currently chairman of Stetik Group, a Brazilian Holding which brings together companies in the areas of Advertising (Pro Brasil Propaganda – Advertising Agency, and Casa na Árvore – Audiovisual Production), Marketing Research (Occhi – Consumer Observatory) and Architecture and Store Design (PDV Brasil). One of the 5 largest independent communication groups in Brazil, and operating in South America from several offices in divers cities, it has clients in different economic fields, from retail to banks, including consumer goods industries.

Ph.D. in Business Administration, Master degree in Production Engineering and Post-graduate degree in Business Finance and Marketing. His academic and professional experience in Administration, with emphasis on merchandising and strategic management of companies, mainly in the following topics and areas: strategic management, strategic marketing, retail, and entrepreneurship.

Cid Gonçalves Filho
Fumec University, Brazil

Professor Cid Gonçalves Filho is Provost of Research and Coordinator of the Doctorate Program in Business Administration at Fumec University, Brazil. He is a senior researcher in Marketing and Consumer Behavior, and has a representative scientific background, with papers published in referred journals. Prof. Cid is Director of DataConsumer (Marketing Research and Consultancy Firm), that is partener of representative firms and institutions in South America. He has a Doctorate in Business Administration, and a Master Degree in Information Science. Prof. Cid is author of 4 books and several book chapters. ​

Hans Rüdiger Kaufmann
School of Business, University of Nicosia, Cyprus

After appointments as manager, consultant and academic in 5 European countries, Rudi is currently Full Professor in Marketing in the School of Business of the University of Nicosia. He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and was a founding member in both institutions. He is a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals and an Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development. He is Visiting Professor the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.