Cracking the Code on Brands We Love (Infographic)


Consumers love certain brands and unquestionably hate others. What is the difference between these and is it something we can control? By David Brier Seth Godin wrote, "A brand's value is...

4 Out Of 5 Consumers Declare Brands Don't Know Them As An Individual, According to IBM and Econsultancy Study


Consumers React with Nearly Half Changing Service Providers in the Last 12 Months ARMONK, N.Y., April 1, 2015 /PRNewswire/ -- IBM (NYSE: IBM) today announced the results...

As Businesses Cue into Customers, Trade Partners


Raheem Akingbolu writes on growing efforts by business owners to build and sustain relationships with customers and trade partners through various rewarding schemes More companies are confirming...

The neuroscience of consumer choice by Roger Mezger


Like doctors diagnosing an ailment, University of Akron marketing researchers have peeked into consumers' brains to understand why some ads ring up quick sales while others don't. Their findings,...

Why Strong Customer Relationships Trump Powerful Brands


Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will...

The Consumer Brand Relationship Association (CBRA)


The Consumer Brand Relationship Association (CBRA) is the world's leading network for practitioners and academics interested in the study of the relationships consumers have with brands. The purpose...

The Global Consumer Brand Relationships (GCBR) Summit


The Global Consumer Brand Relationships (GCBR) Summit which is the world’s leading networking and education event for marketing and branding managers. The next one will be on the 21 of May 2015...

4th International Consumer Brand Relationships (ICBR) Conference


The International Consumer Brand Relationships (ICBR) Conference which is the world's leading networking and education event for academics, Ph.D. students or researchers. The next conference will be...