Best Paper Awards


The CBRA awards at the International Consumer Brand Relationships Conference best papers awards. Candidates for the “Best Paper Award” included all full papers ranking in the top 15% of the double blind review ratings. The assessment included the following criteria: Fit of the paper to the conference, originality of the paper, contribution to theory, methodology rigor, practical contribution and quality of communication. Submissions from the organizer are excluded as award candidates.

2017 Best Paper
Stetik Group Best Paper Award, 
Stronger brands in all product categories based on warmth and competence?
Ronald Voorn, University of Twente, Netherlands
Daan Muntinga, University of Amsterdam, Netherlands
2015 Best Paper Award
Stetik Group’ Best Paper Award, 
Examining the Effects of Celebrity Endorsements on Brand Equity and Self-Brand Connection
Abhishek Dwivedi, Charles Sturt University, Australia
Lester Johnson, Charles Sturt University, AustraliaBob McDonald, Texas Tech University, USA 
2015 Best Paper Award
DATACONSUMER Best Paper Award, 
Why do consumers hate your brand?
S. Umit Kucuk, City University of Seattle, USA
2015 Best Paper Award
‘Issues and Answers’ Best Paper Award, 
A Conceptual Model of a Brand’s presence on Facebook - aligned with Teenagers’ Motivations & Strategic Marketing outcomes
Bruno Monteiro, NOVA School of Business and Economics, INOVA, Universidade Nova de Lisboa, Portugal
Luisa Agante, NOVA School of Business and Economics, INOVA, Universidade Nova de Lisboa, Portugal 
2013 Best Doctoral Student Awards

Kay Naumann, Macquarie University, Australia
Jana Bowden-Everson, Macquarie University, Australia
Tracey Dagger, Monash University, Australia
The process of customer engagement, self-brand connections and loyalty within hedonic and utilitarian services

2013 Best Paper Award

Rossella C. Gambetti, Universitá Cattolica del Sacro Cuore, Italy
Silvia Biraghi, Universitá Cattolica del Sacro Cuore, Italy
Don E. Schultz, Northwestern University, USA
Guendalina Graffigna, Universitá Cattolica del Sacro Cuore, Italy
Brand Wars: Consumer Brand Engagement as client-agency battlefield

2011 Best Doctoral Student Awards

Allyn White, Mississippi State University, USA
Cynthia Webster, Mississippi State University, USA
Building Celebrity Brands: Understanding Consumer Responses to Endorser Failures

2011 Best Paper Award

Chris Malone, The Relational Capital Group, USA
Susan T. Fiske, Princeton University, USA
Nicolas Kervyn, Princeton University,
The Influence of Warmth & Competence on Brand Relationships

2010 Best Paper Award

Christopher R. Long, Christina Albee, Ouachita Baptist University, USA
Philip A. Gable, Texas A&M University, USA
Courtney Boerstler, University of Oregon, USA
Brands Are Like Friends:
Goals and Interpersonal Motives Influence Attitudes Toward Preferred Brands

2010 Best Doctoral Student Awards

Sara Loughran & Vanitha Swaminathan, University of Pittsburgh, USA
Relationship Anxiety, In-Group Identity and Brand Relationships