Stronger brands in all product categories based on warmth and competence?
Ronald Voorn, University of Twente, Netherlands
Daan Muntinga, University of Amsterdam, Netherlands
The CBRA awards at the International Consumer Brand Relationships Conference best papers awards. Candidates for the “Best Paper Award” included all full papers ranking in the top 15% of the double blind review ratings. The assessment included the following criteria: Fit of the paper to the conference, originality of the paper, contribution to theory, methodology rigor, practical contribution and quality of communication. Submissions from the organizer are excluded as award candidates.