Marc Fetscherin is an Associate Professor at Rollins College, Florida, USA. He holds a Master's degree from the University of Lausanne (HEC) as well as from the London School of Economics (LSE), a Ph.D. from the University of Bern and was a Post-Doc at Harvard University. Previous his academic career, he was the CEO of Bonfort S.A., a small Swiss luxury company, as well as consultant for McKinsey & Company. He is the founder and organizer of the International Consumer Brand Relationships Conference (www.consumer-brand-relationships.org). His work has been published in the Harvard Business Review, International Journal of Market Research, Journal of Business Research, Journal of Consumer Marketing, International Marketing Review, European Journal of Marketing, Journal of Product and Brand Management, or Journal of Brand Management among others . His most recent co-edited book is "Consumer Brand Relationships: Theory and Practice" (2012) and “Consumer Brand Relationships: Meaning, Measuring, Managing” (2015).