Privacy Policy

This privacy policy sets out how Consumer-Brand Relationship Association [“Association”] uses and protects any information that you give to the Association.

The Academy is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement.

The Academy may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

By applying for Membership of the Consumer-Brand Relationship Association (either online through this website, or by completing and returning an offline Membership Form), you agree that the Consumer-Brand Relationship Association and its authorized agents and contractors may use your personal data for the purposes of running and administering the Association; maintaining and updating the Association’s Membership list; and contacting you in relation to the Association’s activities.

What information we collect?

We may collect the following information:

  • Name and job title
  • Contact information including email address
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to the activities of the Association

What we do with the information we gather?

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send you emails about Association activities, special offers, or other information that we think you may find interesting using the email address, which you have provided.

We may contact you by email or mail.


The Consumer-Brand Relationship Association uses email to contact its members with relevant information that forms part of the package of membership benefits. This takes the form of e-newsletter, Association announcements, and occasionally the Association will sanction the sending of other important notices deemed to be of value to members.   Association communications, including email communications and the newsletter, may contain information from third parties that the Association considers relevant and of interest to members, for example, job opportunities, calls for papers, information about marketing related events etc.  A member can opt out of receiving email messages at any time by contacting the Association. We do not sell or trade personal data collected by the Consumer-Brand Relationship Association to third party organizations.

Please note that the Association does not accept any liability in relation to any site or the content of any site to which a link is made from this site, and that such sites will have their own privacy and data collection practices.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites, and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


We will not disclose your information without your consent unless required to do so in the following circumstances:

  • We consider it necessary to enforce or apply our terms of membership; to investigate illegal activities, or to protect our rights or those of our users.
  • We are required to do so for legal reasons
  • If the Academy of Marketing or this website is acquired by or transferred to another organization

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

By using this website you consent to the collection and use of the data you provide. Please also see our Terms and Conditions.

Change and access to data

You may contact us at any time to change your data, or to unsubscribe from any email list you have joined.